Thank you, Erin Blaskie! As I was getting caught up with my news feeds today, I came across this one that she wrote titled Hiring a Reactive Virtual Assistant vs. a Proactive One.
This one hit close to home with me, because I put so much of myself into my work. I don’t just “do” what my clients “tell” me to do. I work with them on an outcome. They often send emails, or call me up asking my opinion on something, because they know that my finger is on the pulse of the industry. They know that I will give them an honest and educated answer. When I teach my clients (and even potential clients) how to save thousands of dollars and not purchase unnecessary programs or systems, they thank me and know that I’m worth every penny that I charge. For some of it, I should probably charge more – but that’s for another day!
So, please read Erin’s post and remind yourself: You get what you pay for.
When it comes to looking for and hiring the right VA, you want to look at the difference between someone who is reactive versus someone who is proactive as it will make a HUGE difference in your business.
A reactive virtual assistant is what I like to call a puppet. Now, the term may sound a bit harsh but really, it describes the role pretty precisely. This type of virtual assistant responds to specific requests and executes on exactly what you tell them to do. There will be little ‘bigger picture thinking’ and they won’t necessarily suggest to you better, faster, cheaper or more efficient ways of achieving the same end result.
A proactive VA is someone who thinks like an entrepreneur. Someone who has done a lot in their own business or for their client’s businesses and they get it. They understand what needs to be done, the best tools to use, the cheaper ways to achieve the same results and they share this with you often. When you ask for something to be done, they clarify with you before starting, they don’t make assumptions but at the same time, they are also empowered to make decisions based on knowing you and your company well.
As an entrepreneur who is going to be outsourcing, you want to look for the proactive virtual assistants to do the more complex work and the reactive virtual assistants to do the straight forward tasks. Generally speaking, you will find a price difference between the two types of VAs.