We can all use a reminder from time to time on how to effectively use Twitter in our daily marketing (yes, I said daily!) Guaranteed SEO gives us 7 really useful tips and reminders when tweeting about your business. I admit that twitter is a hard one for me sometimes, as I feel like there is already this big conversation going on, but I’m not sure where to jump in. I try to send out relevant tips and information to be Real Estate Agents who need help, and to other VA’s who may be looking for guidance from someone who has been doing this for a while.
Tried & True Twitter Tips for Better Social Media Marketing
- Optimize your Tweets. Your tweets are another reflection of your brand. That means that each one should be carefully created to match your branding while offering a good representation of who you are as a company. Just because Twitter is a more casual medium doesn’t mean that you can let your branding fall to the wayside.
- Use keywords and hashtags in your tweets. Keywords are important for all web content, whether that’s a blog post, page copy, a webinar or a tweet. Having your keywords helps establish a good SEO structure, and also helps your customers associate those words with your brand. Using hashtags (which help categorize your tweets and organize conversations) can also help to emphasize your keywords within your Twitter content.
- Always use links. Try to always include a relevant link within each of your tweets (preferably to your website or blog) that encourages Twitters users to continue their engagement with you outside of Twitter’s platform, driving traffic to your website.
- Use Twitter as a networking tool. Talk to people! That’s what Twitter is all about. Using Twitter to just broadcast information, rather than starting conversations with other users is the same as going to a networking event, sitting in the corner and muttering to yourself.
- Build Relationships. Once you’ve initiated those conversations, keep them going. Don’t talk to a follower once and then forget they exist. Build strong brand relationships that turn regular Twitter users into brand fans and word of mouth marketers for your company.
- Be informative not sales-oriented. Just posting about sales information, offers and freebies, isn’t a good way to build relevant relationships. Sure, you will probably get more followers initially, but are any of them going to turn into strong advocates for your brand? Probably not.
- Connect your Twitter account to both your Facebook & LinkedIn accounts. This is an easy and quick way to help spread your content to a wider audience. By linking all of your accounts you make sure that you have the greatest reach and can connect with your target customers more readily.
April here: Regarding #7, push out from Facebook to Twitter – never EVER the other way around! You don’t want your tweets clogging up your Facebook feed, and neither do your friends. That’s the quickest way to get blocked or unfriended. #thatisall