5 Real Estate and Mortgage Urban Legends

Originally posted here on Trulia.com

Entire feature films, websites and hour-long cable specials have been devoted to debunking  urban legends, those modern fables that circulate at the speed of the internet. And real estate is not immune; modern-day myths of easy-peasy seller financing, distressed sellers practically throwing their properties at buyers, and cosmetic fixers that can be had for pennies are just that – fairy tales which, if believed, can result in some not-so-happy endings.

The real deal is that real estate is much more affordable than it used to be, but the barriers to entry are higher, and the days in which you could get something for nothing are over.  Here are five real estate and mortgage urban legends, and the truth which lies beneath.

Urban Legend #1: Got bad credit? Get seller financing.  Does seller financing exist?  Of course.  Is it as easy to get – or desirable – as they make it seem in the infomercials? Not even close.

Here’s the real deal: most sellers who have a mortgage they obtained in the last 10 years or so also have a due on sale clause which requires them to pay it off when they sell the property. Financing the sale themselves, vs. requiring the buyer to obtain mortgage or other financing to pay for the property, prevents them from having the cash to pay their mortgage off, as required.  And the vast majority of those who don’t have a mortgage of recent vintage need the proceeds from the sale of their homes to buy their next home or invest in their next property.

What’s more, even the few sellers who don’t need the cash often don’t want to take on the long-term risk and hassle involved with having to collect payments from a buyer for 10, 15, or 30 years.  The sellers who can and will agree to seller financing usually want a premium price and interest rate for it – and the smart ones will require some type of credit check and a deeper down payment than a traditional lender.

And seller financing, as sweet as it sounds, poses risks for buyers, too.  If the seller keeps a bank mortgage on the property and fails to make the payment, the seller-financed buyer could end up losing the home they’ve paid for to foreclosure. Best targets for seller-financing are investor sellers who are looking to avoid capital gains, and best practice is to get a local real estate attorney involved in drafting and recording the transfer and financing documentation.

Urban Legend # 2: Buyers save big bucks on cosmetic fixers.  Sellers aren’t stupid – and neither are their agents.  There might have been a day and time in which you could find listings that were deeply discounted because they needed a little cosmetic refresh.  But those days are long gone – even in today’s down market, sellers expect to invest a little cash into paint and carpet to stage and spruce up their biggest asset and get as much as humanly possible for it.  Today’s sellers also know that homes not  in tip-top shape may not sell at all these days, so they go to great lengths to do make their homes shine.  (And those who can’t afford to aren’t slashing tens of thousands off their homes’ list prices, though some will offer buyers a credit at closing.)

That’s not to say you can’t get a discount on a place that needs some work.  But the meatiest discounts are on the places that need the most work; roof leaks, old windows and laundry-list long pest inspection reports are much more likely to get you a big price break than scuffed walls and grungy carpeting on a home in otherwise sound condition.

Urban Legend #3: 100 percent financing for first-time buyers.  Most of the national first-time buyer programs are mere figments of our collective mortgage memory.  But during the subprime mortgage era, 100 percent financing was available to pretty much everyone, not just first-timers.  And the post-bubble first-time buyer programs tended to be tax credits that could defray some of the up front investment required to buy a home, rather than zero-down home loans.

FHA loans, which are extremely popular with first-time buyers, are available to any buyer who can qualify, whether or not they have owned homes before or own one now.  Most of the state and local first-time buyer programs that still exist involve some level of down payment or closing cost assistance, but the vast majority also require that the buyer put some of their own cash into the transaction. The prevailing theory today is that homeowners who have put their own hard-earned cash into their homes are less likely to walk away from it later, whether or not they are first-time buyers.  It has also become clear that the financial management skills and discipline it takes to save up for a down payment or closing costs are skills and habits that stand prospective buyers in good stead for the rest of their lifetimes as homeowners.

Long story short, while virgin homebuyers can and should seek out the assistance programs available to them (local real estate and mortgage pros often know the ins and outs), they should also tuck their pennies away and expect to have to put some of their own financial skin in the game.

Urban Legend #4: Nearly free foreclosures. We’ve all heard the line that banks don’t want to be in the business of owning homes.  That may be true, but they are in that business, whether or not they want to be.  As a result, they’re not giving houses away at pennies on the dollar.  In fact, bank-owned homes, as a rule, must be sold at as close as possible to their fair market value. Banks and their Wall Street mortgage investors do this by exposing the property fully to the market, rarely accepting lowball offers, and only lowering list prices in fairly small increments after a listing fails to sell after 60 or 90 days (plus) at the pre-reduction price.

While foreclosed homes do sell for less, on average, than their “regular” sale counterparts, they are also often in worse condition.  And banks are virtually always less negotiable on pricing, repairs and other terms than individual sellers.  The fact of the matter is that some of the best deals on today’s market are to be had via negotiations with realistic owners of non-distressed properties who are ready, willing and able to make a deal.

Urban Legend #5: Distressed owners who will sign their home over to you, gratis. This one is fantasy of the highest level.  First off, very few assumable home loans even exist anymore; most mortgage are due on sale, which means that new buyers have to qualify for and secure their own loans.  Secondly, many mortgages that ARE assumable have much higher interest rates than today’s home loans. Third, most homeowners who are in a distressed position on their home are in that position because their home has declined in value and they now owe more on it than it’s worth, which stops them from pulling off a traditional sale or refinancing it at today’s lower rate.

Ask yourself: why would you, a buyer, want to assume a mortgage balance vastly greater than the property is worth, even if you could?  It’s just not worth it, even if you think you’re getting a shortcut around the mortgage qualifying rigmarole.

Add to that the fact that many states have consumer protection laws dramatically limiting the sort of ‘bailout’ that is even legal to propose to a homeowner who is in some stage of the foreclosure process. In addition, many homeowners who have received foreclosure notices are in the process of trying to work out their distress with their lender or staying put without making payments as long as possible before losing their homes.  These folks might be slightly miffed at your intrusion, to put it politely, if you ring them up, send them a note or knock on their door trying to pitch yourself (and your signature) as their mortgage distress solution.

Did you have any personal real estate urban legends that were debunked in the process of homebuying?  Leave a comment, and share with us!

P.S. – You should follow Trulia and Tara on Facebook, too!

Knowing Your Social Media ROI

Do you know what your Social Media ROI is? Most people don’t, but we can help you track it. Our monthly Social Media Metrics package can help you determine what works, where to spend, what to dump and how to move forward.

Here is a clip of Gary Vaynerchuk talking about how it’s all going to be based on your Social Graph:

Social Media Marketing Rap!!

Facebook Marketing Giveaway Report

Facebook Marketing Secrets - April Sullivan

How to Use Facebook – 12 Tech Savvy Agent Tips

Tech Savvy Agent has been an amazing resource for me over the past year, and I’ve introduced many of my clients to them as well.  They always share the best of the best when it comes to real estate “stuff”.

Today they posted 12 ways to use facebook properly as an agent.  I’m going to go through each of these to make sure that I’m not missing any thing myself!

Facebook.  It’s a whole world of it’s own, isn’t it?!  I could honestly spend 4 hours a day working on articles and videos on how to make the most of it within your Real Estate business!  But alas, I do actually do other things than just post a blog or two on our site…   :O)

It’s always a good idea to take a look back and make sure that the items we have covered up until now have been put into practice – so with that said, here are 10 posts that you may have actually missed that you should really dive into before you start reading our next 10 articles we write!  Chances are, we won’t be writing about the same things again for quite some time!

1.   How to Add Contact Forms in Real Estate Facebook Fan Pages

2.   ROI and Real Estate Facebook Fan Pages

3.  Top 3 Facebook Apps for Real Estate Business Pages

4.   HOW TO: Create a Facebook List Real Estate Edition

5.   The Purpose Driven Strategy Test – Facebook Lead Generation

6.   Advanced Facebook for Real Estate Agents Webinar

7.   Top 3 Tips on How To Get More Fans on your Facebook Fan Page

8.    Why Is Adidas Doing That?

9.   How To Add the Facebook Like Box to your Blog

10.   How To:  Be Notified When Someone Posts on your Facebook Page

11.   Facebook Business Page Auto Notifications

12.  Facebook Messages Review

Here’s to another year of outstanding implementation and superb results from the business use of Facebook (and beyond)!

Adding Real Estate Search to Your Facebook Page

This was originally posted by Ross Hair and is titled The Cheap & Easy Way to Add Real Estate Search to Your Fan Page. I didn’t want to copy.  I learned a lot from Ross, as usual, durring SMMCamp last week.  A lot of it can be viewed on my Facebook Page.

Here’s the cheap and easy way to add real estate search to your Facebook Fan Page – and you don’t need to hire a developer.

This technique needs zero technical skills. It’s not quite as good as a full blown real estate search box application but it works almost as well and it has the advantage of getting the visitor to your website and not a general listing site.

I created a short report to give you a step-by-step guide - download the report here! (Please post a comment below if you like the report)

First let me tell you that there are a number of good search apps that you can use to show listings on your Facebook Fan page. Realtor.com, Zillow, Trulia, Roost, Altos Research and a number of other large listing sites all have a Facebook app. The problem is that they take your visitor to their site and then poach your business by showing advertising from your competitors. Read more..

7 Ways a Virtual Assistant Can Boost a Real Estate Agent’s Business

I Need a Virtual Assistant!We post it on our blogs, we tweet about it on Twitter, we write about it on our Facebook walls – all the ways that a Real Estate Virtual Assistant can help a Realtor® boost their business.   (Update:  You should also read my post titled Partnering with a VA to Grow Your Real Estate Business.

Here are my top 7:

  1. A Real Estate Virtual Assistant can help an agent appear to be more efficient. Yes, I said “appear”.  I know you’re already efficient, and most likely effective as well, but when you’re busy you can’t be in more than one place at a time.  A VA can help give your clients the illusion that you can do it all.
  2. A Real Estate Virtual Assistant can help you become more consistent. A good VA puts new systems into place in order to get all of your work done.  A great VA will also teach you these systems (if you’re willing to learn) and show you how to implement them.
  3. A Real Estate Virtual Assistant will show you what other agents are doing. We’re surrounded by different agents and VA’s all day long.  We know what other people are doing, what works for them and what has failed miserably.  We also take a look at your individual market to determine which programs will work best for you and your clientele.
  4. A Real Estate Virtual Assistant will help you keep in touch with your contacts and SOI. That being said, we can lead the proverbial horse to water but we can’t make the damn thing drink.  There WILL be work on your part to get this done properly (your voice) and consistently.
  5. A Real Estate Virtual Assistant will help to keep you relevant in this ever-changing online world. Blogging, tweeting, Facebooking, LinkedInning, Active Raining, webinaring, Googling, whatever, it’s important that you stay on top of it all.  Why?  Because home buyers and sellers are online A LOT and they want to learn something.  And they want to learn it from someone as tech savvy as they are.  Maybe that’s not you, but it’s a VA’s job to be on top of the latest trends and pushing gently guiding you toward them.
  6. A Real Estate Virtual Assistant does not require training. Period.  The end.  If you hire a VA that doesn’t already come with an entire tool box and tricks up their sleeve, move on.  They haven’t been around long enough to help in the way that a great VA should, and they shouldn’t be charging very much either.  That being said, if you’re using some outlandish program or are doing something new, then yes, expect to need to teach your VA how you are using it.  But most VA’s “get” programs very quickly, and are often the go-to person when someone has a question.
  7. Virtual Assistant’s (not just Real Estate VA’s) are generally lifelong learners and will enjoy teaching you what they know. My work is my absolute passion, and {when I have the time} I absolutely enjoy teaching my craft to my clients.  I learn from attending seminars, other VA’s, other agents, and just from life in general.  I am constantly looking at new and innovative ways to do things and love to pass on this information to others.

How To Auto Post Real Estate Listings To Your Facebook Business Page

I have for you today, step by step instructions on placing the “See My Listings” tab from Realtor.com on to your Facebook business page.

The tutorial is fairly simple, but if you just don’t have the time it takes to take care of it yourself, my chicks and I are happy to help!  Just fill out this Online Facebook Listing App order form and consider it done!

The finished product will look like this:

Step 1:  Go to http://apps.facebook.com/SeeMyListings

Step 2:  I’m going to assume that you already have a Business Page.  Click “configure” on the one you’d like your listings to show up on

Step 3:  Select your MLS, add your MLS ID and click “Add”.  If you are a member of more than one board, repeat these steps until you’ve added all boards.

Step 4:  Fill in your information and then click “Save and Configure Another Page”

Step 5:  Check it out!  If you see this page with the green check mark, you’ve done it correctly!  Go ahead and click on the name of your business page to view your listings.  If you’re still confused about how to create a
business page, click the bottom link.

Step 6:  Once you click the link to your business page, you’ll need to configure that properly as well.  Click “Edit Page” under the main picture.

Step 7:   In the tabs area, click on the double arrow tab so that it opens up and shows you the new “See My Listings” tab.  Click and hold it to drag it over just to the right of the “Info” tab.

{I’m sorry, I don’t have a picture for this right now.  When I tried to drag it, the tabs created 3 separate lines of tabs.  I have a feeling this is because Facebook has been changing tabs lately. }

Here is a picture of another completed Facebook Business Page that we did, with the tab in the correct place:

If you just don’t have the time it takes to take care of it yourself, my chicks and I are happy to help!  Just fill out this Online Facebook Listing App order form and consider it done!

My {Short} Review of RockMelt

From my Facebook business page

I finally got a chance to use the new browser RockMelt for a little while. First thoughts:

1) It’s cool if you don’t have work to do and you WANT to be distracted
2) It never properly imported my bookmarks
3) I couldn’t add an attachment in Gmail
4) It looks like Facebook tried to remake Chrome

I’m sticking with Chrome for now. I’ll mess with it a bit more to see if I can find actual benefits for Realtors to use.

Lifestreaming. To add or not to add?

I’ve been adding all sorts of programs and offerings this past month or so, mostly in the Social Media arena. I’m wondering now if Lifestreaming should be added or not. What are your thoughts on this?  Here is a great presentation that explains it pretty well: