Help, I Don’t Have Any Listings!

Today I want to talk to you about listings.  Since I do a lot of online marketing for listings, I work with a lot of Listing Agents, so a lot of my content is written for them.  If you’re not a Listing Agent, that’s okay, I have plenty of information for you too!

But today is about listings.  In speaking with my clients all over the country, one thing seems to ring true no matter where you’re from:  nobody ever has enough listings.  They always want more.  And that’s great!  Home sellers have a lot of choices to make when it comes to finding the right listing agent, so successful agents have found a way to stand up and be seen in the crowd.  How do they do this, you ask?

First, let’s look at what they don’t do.  They don’t do work that gets in the way of being successful.  Did you know that, according to a study done by Active Rain, agents who make more money are 153% more likely to use an assistant to help with their advertising efforts?

Let’s take that a step further.  I constantly read in the various Real Estate groups and on blogs about an agent being stuck building their website.  About an agent trying to troubleshoot yet another new program.  An agent desperately trying to get her newsletter out, but the formatting is wrong.  Spending money on this or that, inserting this AwesomeNewFantasticGottaHaveItCauseAGuruSaidIDid plugin.  Whatever it is, what you should be doing instead is getting out in front of your market in a really big way.

What you should be doing to get listings is following up with every lead that comes in.  Talking to people (FACE TO FACE) whose listing has just expired.  Build relationships within your community so that when the time comes for someone to sell their house, they think of you.

It’s all been said before.  Of course it’s been said before; it works!  It’s effective!  Most importantly, it can’t be done by anyone but you.  That’s what makes it important, and that’s what makes it your purpose in the real estate world.  Everything else can be delegated to your Real Estate Virtual Assistant (and hopefully that’s us) but you need to hone your purpose and be amazing at it.

One of the most important things we do with our clients when we first start working with them, is we create an action plan.  An action plan is a process of steps from point A to point B with a “who does what” twist at the end.  If you don’t have action plans in your business, then you’re not leveraging your time or your support system the best that you can.

If you need an action plan, fill out my Work With Me form and we’ll schedule some time together to put in place the one tool that makes partnering with a REVA a no-brainer.

 

Thursday Reviews: My Intervals Project Management

My Intervals LogoAt the start of the new year, I switched from my beloved Basecamp over to My Intervals for managing projects and teams.  Why if it’s so “beloved”, did I switch you ask?  For starters a lot of the subcontractors that would need access just weren’t “getting it”.  Basecamp can be tough to learn, but it’s a great tool once you figure out its full potential.  Here is a good post title Three Ways to Leverage the Power of Basecamp.  Don’t mind that it was written for Virtual Assistant’s; there is some very good information in there.

Intervals was a bit different for me, and after 9 months of full-time use I can say that it’s an extremely powerful tool for small companies who need to manage multiple projects and work with subcontractors.  There are some things that really bother me about it as well, which is why I’ve been on the lookout for another program that just might do it all (a girl can dream, right?)  If they could fix those nuisances I describe in the Cons section below, Intervals would be perfect for me.

About Intervals (from their website)

Struggling with tracking time? Drowning in a sea of task and project details? You are in the right place.  Intervals is web-based project management software that marries time tracking and task management in a collaborative online space with powerful reporting.  Intervals is ideal for small businesses — including designers, web developers, consultants, creative agencies, IT services firms, and communications companies that bill on an hourly or per project basis.  Fully hosted online service, no software to install—be up and running in minutes.  » Try Intervals Free for 30 Days

The Home Page

Pros:  At-A-Glance ease that lets me see how much billable time and unabillable time I’ve recorded for the week, a calendar view with upcoming milestones, projects, tasks, etc., a Milestones 30-day calendar (which I don’t think I’ve ever looked at), the ability to filter, right-click capabilities that I find very powerful; I love not having to click through too many screens to make a small notation of something or add time to a project.  Can see overdue tasks, and as the owner I can see if any time sheets need to be approved.

Cons:  Not too many, but I want the bar graph on the homepage to show ALL billable time for myself and any subcontractors that log in.  I want to see at a glance EXACTLY where we are at in the scope of a project on the homepage.  I often access Intervals from my smart phone, so I want it to be RIGHT THERE.

The Time Tab

I like being able to see if anyone has a timer running (most of my subcontractors bill hourly, so this is helpful).  I think this whole area could be more streamlined and easier to read.

The Tasks Tab

Pros:  This section is the heart and sole of my business.  I like to break things down to the tiniest task, and this is where I get to do that.  Let’s say the task is to set up a new Facebook Fan Page.  I would break that down into about 20 very distinctive steps in order to make sure I don’t miss a step.  All of the steps together then would be categorized as a Milestone so that I can track it as a whole.  Another huge plus?  I can create a group of tasks that are done often (such as creating a Facebook page) and upload it all at once.  Love that feature and it’s saved me a TON of time.

Cons: I want my overdue tasks to be INMYFACE so I feel really bad about not taking care of them.  Seriously.

The Milestones Tab

I pretty much covered these in with Tasks.  I don’t use them as much as I should, but when I do I love the I can see at-a-glance just how much progress we’re making.

The Projects Tab

Hmmm.  I’m probably using this part wrong, but it works for me.  I don’t have pros or cons because it just is what it is.  I think this could use some redesign.  Clients who are on a monthly retainer for a large range of admin support are on a project that is connected to the month.  A new project is started each month so that I can track their retainer properly.  Clients who have purchased a specific package or we are doing project type work for will have on project set up for each item and it is then tracked from beginning to end that way.  I am pretty freaking anal about all of this because I have to be.  Again, I really think this part should just be easier.

The Clients Tab

I use this section when I set up a new client and then I never look at it again.  I wish we could combine Clients & Projects.

The Invoices Tab

Pros:  I can easily create invoices.  Sometimes I bill in the middle of the month, so I like being able to select “since last period invoiced” as an date range.  It’s the ONLY one I use.

Cons:  This is the main reason I am searching for a new system.  Every other aspect of invoicing not listed above pretty much suck.  People who work online like to be paid online, so why not integrate with Paypal?  Why not have the ability to pay via an emailed invoice?  Why is it SO confusing in there?  If Interval married Freshbooks they’d have a pretty cute kid, and I wouldn’t have to do double entries.  I purchased Quickbooks to fill this gap, but their QB integration is difficult at best, and I LOATHE entering information twice.  I’m scared to find out how much money I’ve left on the table by having so many loose ends in the invoicing process.

The People Tab

Pros:  It contains people and their information, and allows you to set their individual access levels.  Useful.

Cons:  I think this tab and the Clients tab could be rolled up together, and we could simply categorize “people” as either clients, subcontractors, employees, vendors, etc.

The Reports Tab

I {heart} the Reports section; it’s the main reason I haven’t jumped ship.  No other PM program tracks SO MUCH useful information.  I can easily run any number of customizable reports to see exactly where my business is in any point in time.  I am extremely visual, so the colorful charts and graphs really help me to see our overall progress and company growth.

Cons:  I’d like a report that tells me when to fire a client who is literally sucking the life out of me.  Apparently I don’t notice until it’s too late.

The Documents Tab

Because I can upload and later view a document while in the tasks section where I hang out the most, I rarely (like never) visit this tab.  If it were to disappear tomorrow, I’d never know.

Ooh, I just saw a Pro though since this may be my first time on this tab:  there is a cool tag cloud where I could just click on a client’s name or other tag that I’ve used.  This again just proves how visual I am.

Other Stuff

I like being able to customize different pay scales for different clients, and specifically for different types of work.  I don’t do this very often, but it makes a huge difference when I do.

They have a lot of helpful videos so when a client or vendor needs access, I don’t have to take the time to mediocre-ly train them; I let the experts take care of it.

I’d like for Intervals to track my payments to subcontractors and vendors.  I forget, I have to triple-check and I don’t like doing that.  Just track it already!

I want a system that tracks every aspect of my business and makes it EASY for me to collect money.  I like money, and I like receiving it for all of the hard work that I provide to my clients, but that doesn’t mean that I can keep track of all of it in my head.  Like most entrepreneurial types, my passion lies in my craft and the amazing things I can do for my clients, not in my accounting abilities (because I don’t any).

The bottom line:  if you have a lot of clients or projects to track, you work with vendors and subcontractors, are detail-oriented, like colorful charts and graphs and already have a strong accounting system in your business, Intervals is an amazing tool.  If you’re looking for one program to do it all, I’ll let you know as soon as I find it.

What project management system do you use?  What are the pros and cons of using that particular system?  What else have you looked at using in its place?

 

Top 10 Ways to Lead by Example

Coffee with a VA, April Sullivan Real Estate Virtual Assistant Chick

Good leaders must lead by example. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership. Here are 10 of the dozens of ways to lead by example.

1. Take responsibility. Blame costs you your credibility, keeps team members on the defensive and ultimately sabotages real growth.

2. Be truthful. Inaccurate representation affects everyone. Show that honesty really IS the best policy.

3. Be courageous. Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.

4. Acknowledge failure. It makes it OK for your team to do the same and defines failure as part of the process of becoming extraordinary.

5. Be persistent. Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your company or team.

6. Create solutions. Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.

7. Listen. Ask questions. Seek to understand. You’ll receive valuable insights and set a tone that encourages healthy dialog.

8. Delegate liberally. Encourage an atmosphere in which people can focus on their core strengths.

9. Take care of yourself. Exercise, don’t overwork, take a break. A balanced team, mentally and physically, is a successful team. Model it, encourage it, support it!

10. Roll up your sleeves. Like Alexander the Great leading his men into battle, you’ll inspire greatness in your company.

7 Ways a Virtual Assistant Can Boost a Real Estate Agent’s Business

I Need a Virtual Assistant!We post it on our blogs, we tweet about it on Twitter, we write about it on our Facebook walls – all the ways that a Real Estate Virtual Assistant can help a Realtor® boost their business.   (Update:  You should also read my post titled Partnering with a VA to Grow Your Real Estate Business.

Here are my top 7:

  1. A Real Estate Virtual Assistant can help an agent appear to be more efficient. Yes, I said “appear”.  I know you’re already efficient, and most likely effective as well, but when you’re busy you can’t be in more than one place at a time.  A VA can help give your clients the illusion that you can do it all.
  2. A Real Estate Virtual Assistant can help you become more consistent. A good VA puts new systems into place in order to get all of your work done.  A great VA will also teach you these systems (if you’re willing to learn) and show you how to implement them.
  3. A Real Estate Virtual Assistant will show you what other agents are doing. We’re surrounded by different agents and VA’s all day long.  We know what other people are doing, what works for them and what has failed miserably.  We also take a look at your individual market to determine which programs will work best for you and your clientele.
  4. A Real Estate Virtual Assistant will help you keep in touch with your contacts and SOI. That being said, we can lead the proverbial horse to water but we can’t make the damn thing drink.  There WILL be work on your part to get this done properly (your voice) and consistently.
  5. A Real Estate Virtual Assistant will help to keep you relevant in this ever-changing online world. Blogging, tweeting, Facebooking, LinkedInning, Active Raining, webinaring, Googling, whatever, it’s important that you stay on top of it all.  Why?  Because home buyers and sellers are online A LOT and they want to learn something.  And they want to learn it from someone as tech savvy as they are.  Maybe that’s not you, but it’s a VA’s job to be on top of the latest trends and pushing gently guiding you toward them.
  6. A Real Estate Virtual Assistant does not require training. Period.  The end.  If you hire a VA that doesn’t already come with an entire tool box and tricks up their sleeve, move on.  They haven’t been around long enough to help in the way that a great VA should, and they shouldn’t be charging very much either.  That being said, if you’re using some outlandish program or are doing something new, then yes, expect to need to teach your VA how you are using it.  But most VA’s “get” programs very quickly, and are often the go-to person when someone has a question.
  7. Virtual Assistant’s (not just Real Estate VA’s) are generally lifelong learners and will enjoy teaching you what they know. My work is my absolute passion, and {when I have the time} I absolutely enjoy teaching my craft to my clients.  I learn from attending seminars, other VA’s, other agents, and just from life in general.  I am constantly looking at new and innovative ways to do things and love to pass on this information to others.

Listing Coordination – What is it, & why do I need it?

Virtual Assistant Chick Listing Coordination ServicesBefore opening my virtual doors, I’m not sure I heard the term Listing Coordination.  We certainly didn’t use it in our real estate office.  Listings were something that you did, not a matter that was “coordinated”.

If this term is foreign to you, maybe this post will help to explain it a little better.

Listing Coordination is simply marketing.  It is the step by step process that is taken for every listing that comes into your office because it has been proven to be effective.

While I’m going to give you all of my secrets, here is a basic list of what you can expect from a VA that performs Listing Coordination:

  • Add listing to your MLS
  • Enhance photos of the property
  • Create online flyers that are distributed across the internet*
  • Create listing presentations
  • Create a virtual tour or a digital photo tour*
  • Make your listing more searchable
  • Design professional flyers, brochures, postcards, etc.
  • Add the listings to your personal sites
  • Add the listings to other real estate sites
  • Add the listing to a single property website
  • Obtain feedback from showing agents (either online or by phone)
  • Post to Craig’s List in a very attractive and professional way

One of the most effective ways for me to help my clients is to make sure there are a ton of links going in to their flyers and ads, and a ton of links within their ads that ONLY link back to the agent.  *MAKE SURE your VA is NOT using a free service for this – You will be paying for your competition to see your listings!!

If you’re in need of listing coordination services, please complete my Request for Proposal form!