Top 10 Ways to Lead by Example

Coffee with a VA, April Sullivan Real Estate Virtual Assistant Chick

Good leaders must lead by example. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership. Here are 10 of the dozens of ways to lead by example.

1. Take responsibility. Blame costs you your credibility, keeps team members on the defensive and ultimately sabotages real growth.

2. Be truthful. Inaccurate representation affects everyone. Show that honesty really IS the best policy.

3. Be courageous. Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.

4. Acknowledge failure. It makes it OK for your team to do the same and defines failure as part of the process of becoming extraordinary.

5. Be persistent. Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your company or team.

6. Create solutions. Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.

7. Listen. Ask questions. Seek to understand. You’ll receive valuable insights and set a tone that encourages healthy dialog.

8. Delegate liberally. Encourage an atmosphere in which people can focus on their core strengths.

9. Take care of yourself. Exercise, don’t overwork, take a break. A balanced team, mentally and physically, is a successful team. Model it, encourage it, support it!

10. Roll up your sleeves. Like Alexander the Great leading his men into battle, you’ll inspire greatness in your company.

So What Exactly Does a Real Estate Virtual Assistant DO?

I get a lot of email from Real Estate Agents, Coaches, Brokers, aspiring Virtual Assistants and other small business owners.  Some of them want free information (usually just the aspiring VA’s), some just want to know my rates, some want to complain about my rates.  Most are just curious:  ”So what exactly does a Real Estate Virtual Assistant DO?”

I can picture them on the other end of their computer with that glazed over, deer in the headlights look.  It sounds cool, but what the heck can you do for me?

I’d like to show them the 208 tasks that we added to our project management system this month!  But no, it’s a legitimate question that I often begin to answer with some questions of my own:

  • What is it that you do?
  • Who do you prefer to sell real estate to?  Yes, your target market.
  • Do you like working with buyers or sellers? (This question usually knocks them off balance a little.  I think they aren’t used to somebody caring).
  • Where are you stuck right now, this very moment.

That’s where we stop and I can start to get a feel for what their problem is.  This is where my wheels start turning and I’ve already half-way formulated a plan to un-stick them from this position.  I’m also going through my roster of amazing Virtual Assitants who I call my team members.  My chicks.

You see, I like to solve problems.  I want to find out what your biggest problem is and get it solved for you as quickly as possible so that when you’re finally free of that burden you feel as if you can take on anything.  When you’ve dumped some of your “tolerations” you are much more ready to start implementing a new marketing plan, or shifting your focus on more pressing matters, delegating more items to my team, and seeing more clients.

And in case you’re wondering, here is a list of “what we do”:

  • Listing Coordination
    • Add to MLS
    • Create Virtual Tour
    • Create syndicated flyer, QR Code, etc.
    • Create CL ads that drive traffic to website
    • Create new listing flyer, postcard, etc.
    • Reverse Prospecting
    • Post new listing to all social media networks
    • Make all necessary updates to online listings
    • Incorporate client’s existing listing plan
  • Transaction Management
    • “In the Cloud” file management
    • Work directly with clients, escrow, agents
    • Complete all disclosures & docs per broker’s  list
    • Coordinate with escrow, title and lenders
    • Schedule all needed appointments & inspections
    • Obtain signatures via DocuSign, fax or postal mail
  • Social Media for Real Estate Agents
    • Market to new clientso Protect your brand
    • Test new marketing ideas
    • Track all Social Media Metrics
    • Custom backgrounds and landing pages
    • Add new contacts systematically
    • Create professionally branded fan page
    • Post local content daily/weekly
    • Set up auto/semi-auto postingo Reply to DM’s on your behalf
    • Create events, invite contactso Pre-schedule tweets for max exposure
    • Geo-target people to follow
    • Add listing s to fan pageo Incorporate client’s existing social media plan
  • Blogging & Ghost Writing for Real Estate Agents
    • Creation of hyper-local content that you own
    • Creation of real estate content that you own
    • Repurposing previous blog posts
      • Other blogs
      • Social media networks
      • Newsletter or e-zineo
    • All post included pictures, keywords, approx. 300 words and are posted on your site
  • Market Updates, Flyers & Other Print Media
    • Creation of flyer template by former Senior Graphic Designer of the LA Times Real Estate
    • Creation of MLS search templates
    • Add a featured listing at the top of each flyer
    • All market activity is added to the flyer and set up for monthly delivery
    • Professionally printed and delivered to you
  • Database Management
    • Top Producer/Market Snapshot
    • Wise Agent, Ixact Contact, MLS Office, etc.
    • Strategize to find the best possible CRM
    • Creation of new drip campaigns/autoresponders
    • Categorize and assign all contacts
    • Create and maintain clear follow-up plan
    • Sync database w/ client & mobile devices
    • Link social networks to database if possible
    • Use database to build fan/friend/follower base
  • Miscellaneous Services
    • Business Strategizing
    • Full Bookkeeping
    • Calendar management
    • Phone answering
    • WordPress
      • Installation
      • Update
      • Customization
      • Anything!  We have dedicated pros!
    • Lead tracking/management
    • Newsletter creation & management
    • Update listings on websites
    • Photo enhancement
    • Systems & Processes development
    • Vendor management
    • List buildingo SEO/backlinking

 

5 Benefits You’ll Receive When You Work With Me

April Sullivan the Real Estate Virtual Assistant ChickI started going through some of the coaching material that I purchased in 2010, and began reworking some of the assignments in my home study system today.  Boy am I glad that I did!  Things that I thought that I had already done in my business had drastically changed in this past year.  My ideal client, my “benefits”, my USP.  Just about everything.  My business has taken quite a few twists and turns since I opened my doors in 2007!

My assignment was to create a series of statements that explain the benefits my clients receive when working with me.  Here are my top 5:

  1. A lot of our clients feel that they are able to take on more listings after trying out our Listing Coordination services.  We are able to automate a large part of the process and reach a very wide online audience with our Internet Marketing and Social Media expertise.
  2. 2.   On that same note, our clients are also able to work with more buyers.  Not having to worry about listings or paperwork frees up a lot of time for other more important things – like working with people who want to buy houses!
  3. 3.  Agents that aren’t rushing around and are confident in themselves and their support system are much more “Client Attractive” than other “busier” agents.  Don’t be busy, be profitable!
  4. In 2011, my role within my company is changing.  I’ll be taking on more of a Strategist/Consultant position, helping put actual systems in place for my clients that will be carried out by my team.  I’m very excited!
  5. As always, I really want to be the first and the last place an agent will go for real estate: from idea to implement.

The 4 main ways I help people are right in line with the top 4 reasons people are motivated to buy:

  • To make more money
  • To save money
  • To save time
  • To avoid effort

What benefits do your clients receive when they work with you?  Why should they choose you over the next Realtor?

Using Gmail’s New Delegation Feature in 5 Easy Steps

This new features goes perfectly with my How to Delegate Your Email to a Virtual Assistant post that I did back in September – and now you get to skip a step!

Here’s how you do it:

On the main Gmail screen, click on Settings

Using Gmail's Delegation Feature

Then Accounts and Import

Scroll down to the bottom and click Add Another Account

You’ll get a pop-up asking for the email address you want to grant permission to

Verify that the information is correct and click Send.

Pretty Simple, right?  Tomorrow I’ll show you what to do if you’re on the receiving end of this message.