Social Media for Real Estate
Social Media Marketing for Real Estate Agents can be tricky and time-consuming, and every “guru” out there has a different opinion on the “right way” to do it. What is it that your clients and potential clients are looking for? Information. Lots and lots of information. Information on their local market, information on their local area, information that tells them whether or not they want to work with you. Information is key, and social media is the best way to let potential clients know that you are the expert Real Estate Agent they are looking for.
Of course, being social on social media is crucial as well. So many agents are afraid to be themselves for fear that it will deter potential clients from doing business with them, but this is not the case. Building a strong social media plan that is professional yet casual, and integrates both online and offline networking creates the business building trifecta known as the Know, Like, Trust Factor. People do business with people they know, people they like, and people they trust so let them get to know you through social media!
Social Media Marketing Options
We offer one main package when it comes to Social Media Management and some add-on services to enhance your experience.
Social Media Setup Package
Every client, regardless of where they are in their social media journey, starts here. This setup package includes a one-hour strategy call to discuss what you’d like to accomplish, a complete audit of your current social media platforms, and a plan of attack. We’ll also create a content calendar, create and curate your content, post it on the correct channels, engage your audience, and grow it as much as possible with only the right followers.
Our social media setup package includes everything above, plus a full month of social media posting and management on
We will schedule up to 30 posts per month for you throughout the week according to our content calendar. We also encourage our clients to jump in and get social as well (especially on Facebook & Twitter), because the real magic happens when we’re in it together!
What We Post About
Real Estate is extremely visual and also relationship-based, which makes it a perfect match for social media marketing. Our main objective to for you to be seen as the go-to expert in your area, and we do that through posting consistent content about the local area, market reports, gorgeous homes, and more. We do not use these platforms to sell real estate, we use them to create conversations. Sure, new listings definitely have their place, and should be shared, but we always refer back to the 80/20 rule for this: 80% intentional information 20% marketing.
Social Media Add-Ons
Sometimes our basic package just isn’t enough. Here are some simple add-ons you can add to your monthly posting schedule as needed:
- Additional posts in packs of 10
- Additional social networks
- Branded shareable images
$500 for the first month
$350 per month thereafter
Current clients may email us for add-on pricing.