“He who fails to plan, plans to fail”
I speak with a lot of Realtors® in my business, and one thing that runs true with most (not all) of you is that you don’t like to blog. You tell me things like
- I don’t have time to blog!
- I’m not a very good writer.
- I don’t know what to write about.
- Can’t you just do it for me?
I Don’t Have Time to Blog!
Um, yes you do. It takes 15 minutes if you plan ahead for it, which you should be doing for everything. You know how you just sat on Facebook for 15 minutes? Whether you were “working” on Facebook or not, you could have written a blog post about that great little restaurant you ate at last night that’s in your farm area. Set aside 15 minutes per blog post and JUST DO IT. You and your analytics will thank me later.
I’m Not a Very Good Writer.
Neither am I. Next? Seriously though, a little advanced planning will help you overcome your fear of poor writing skills. Determine your audience and write as though you are speaking with them one on one.
One of my first clients was a Southern California Realtor® whose native language was not English, and you could tell that in his writing. It bothered him because he felt as though people would view him as less intelligent than other agents and he’d lose business AND be embarrassed. Instead of giving up, I began editing his posts before putting them up on Active Rain and his website. 3 blog posts per week and his site climbed up the ranks and earned him a new client eventually.
I Don’t Know What to Write About.
We’re all plagued by this issue and none of us are immune to it. Even the most prolific bloggers will be hit with the dreaded writer’s block at one point or another (and if they tell you otherwise, they’re lying). This brings us to the real reason of this post: Plan Ahead!
I use a simple WordPress Plugin called WordPress Editorial Calendar. If you and I work together, you’ll see that it’s installed in the Posts section of your website. Here’s a picture:
With this cool little feature you can plan your posts in advance and also see at a glance everything that you’ve published so far. Plan it out a week, month, or even a year ahead of time. Put in ideas for your holiday posts, link to other posts, reminders for your clients, WHATEVER. Just start planning ahead. Once you’ve done that, put a recurring appointment in your calendar that reminds you to blog.
You can also determine what you’re going to write about on a weekly basis. Monday is about market stats, Tuesday is for local events, Wednesday is a picture submitted by you or a reader, Thursdays you can add in local politics. You get the picture.
Also setting up your categories in advance will push you in the right direction. My advice is to have 5 to 10 categories and that’s it. It will keep you focused. Anything beyond those categories can be covered by tags.
Can You Just Do It For Me?
Yes and no. Yes we can help you install and set up your editorial calendar. Yes we can help you come up with a kick-ass plan to get the ball rolling. Need good categories? We can help you set those up as well and some tag ideas to go along with it. And yes, we’ll even write some blog posts for you, but they’re going to be generic in nature and aren’t going to be from YOU. Well-researched information that your clients will want, but the real meat needs to come from you. Put yourself out there and let your clients get to know you. Blogging is just another form of social networking and should be treated as such.
If you need help getting off the fence about blogging, let us know how we can help. Leave a comment below or have a free consult with us to find out how we can help you. I can even schedule a strategy session with you and get you moving forward in no time.