Marketing & Listing Coordination
Are you wowing your clients with your marketing skills, or are you falling short? Seller’s want to know that you are actively and expertly marketing their property in order to get top value, and you want to focus on working with more clients. Partnering with a Marketing & Listing Coordinator creates a winning situation for both of you.
There is so much more to marketing a home than simply putting it on the MLS and adding it to a few listing aggregators. A custom Marketing Plan is created for our agents that are carried out by for each and every new listing. At Virtual Assistant Chick, we ensure that you are able to present and list the seller’s property with a delicate balance of online and offline marketing. A simple marketing plan would include adding the listing to the MLS, crafting a keyword-rich description, photo enhancement, adding to various real estate search sites, fixing the mistakes on Trulia, Zillow & Realtor.com (funny but true), updating your website with the featured listing, tastefully and properly posting on social networks, and designing custom flyers or Just Listed postcards for mailing. Click here for our full suite of Marketing & Listing Activities.
Social Media Marketing
Social Media for Realtors® can be tricky and time-consuming, and every “guru” out there has a different opinion on the “right way” to do it. What is it that your clients and potential clients are looking for? Information. Lots and lots of information. Information on their local market, information on their local area, information that tells them whether or not they want to work with you. Information is key, and social media is the best way to let potential clients know that you are the expert Real Estate Agent they are looking for.
Of course, being social on social media is crucial as well. So many agents are afraid to be themselves for fear that it will deter potential clients from doing business with them, but this is not the case. Building a strong social media plan that is professional yet casual, and integrates both online and offline networking creates the business building trifecta known as the Know, Like, Trust Factor. People do business with people they know, people they like, and people they trust so let them get to know you through social media! Click here for our full suite of Social Media Marketing activities.
WordPress Websites, Blogs & IDX
Is your current website the hub of all of your online marketing efforts? Does every social media post, listing, and advertisement bring readers back to your website or do they lead them somewhere else? Every time someone clicks on one of your links whether it’s on Facebook, Twitter, Craigslist, Google – ANYWHERE – it needs to lead back to your website.
And what are these potential clients going to find on your website? Are they able to search all of the available listings in your area? Will they be able to tell that you are the expert Realtor® in the neighborhood they want to live in? Will you make it easy to find the information they are looking for, or will they simply go somewhere else to find it?
Having a website that turns visitors into prospective buyers is what every Real Estate Agent wants, and it’s even easier with these three things: A CMS-based website like WordPress, an integrated blog and a good IDX. We have very affordable packages that include those important elements. Click Here for our WordPress Portfolio. Click here for our full suite of WordPress Websites, Blogs & IDX services.
Newsletter & List Building
Just like the old Rolodex that used to sit prominently on your desk, building a list that you can connect with on a regular basis is part of a strong business foundation. With the click of a button, your message will be in the inbox of each and every person on your list and hopefully it’s engaging enough to be shared with others and on the various social networks. Unfortunately for agents, this isn’t always the case. Finding the balance between useful information and compelling content doesn’t always play out the way you had hoped, and your message gets lost.
With our newsletter and list building packages, we’ll work with you to build your list and send out newsletters that are engaging and worth the read! Click here for our full suite of Newsletter & List Building services.
Transaction Management
Managing your transaction after Escrow is opened is a time-consuming and costly process when carried out by agents. Studies have shown that when an agent is the one doing this work, it takes them an average of 12 hours! Assuming that you believe your time is better spent working with clients, this is activity that you’ll want to offload immediately.
As a Transaction Manager, I have coordinated hundreds of files for many agents, and am the Transaction Coordinator Instructor for REVA Academy. By keeping all files “in the cloud” we are able to completely streamline the transaction process for you and your clients. Programs such as Dropbox*, DocuSign, and Paperless Pipeline are used to make life easier for all, and if you don’t yet have a Broker’s Checklist of the necessary disclosures we will create one for you. Click here for our full suite of Transaction Management Activities.
Full Real Estate Business Support
I love working with Agents. In no other business model are you expected to wear so many hats and juggle so many tasks than in real estate. Day in and day out you are pulled in different directions by marketers and vendors who want you to buy this Great New Tool That Will Change Real Estate Forever, or be told you have to blog, make videos, market, list this way, present, be present, be an SEO whiz, be a web designer, be a social marketer, organizer, stager, cleaner, handyman, ad infinitum. To have a professional who is on your side, there to support you, who knows this industry as well as you do is invaluable.
Full Real Estate Business Support packages allow you the freedom to use all of our services and build the support team that you need to make it in the crazy world that real estate has become. A custom plan is built around your needs, how you do business, and what works best for you. You’ll be able to sigh in relief when those tasks that once caused you so much stress are now gone. Click here to view sample Real Estate Business Support Plans. Click here to Create Your Own Support System.
