In part 1 of making the move from a templated, most likely static website, to WordPress we covered the basic setup process. In part 2 I taught you how to change your settings properly and which plugins to install. In this final post in the 3-part series, I will be going over which pages you need to start out and how to organize them properly.
Let’s start with your pages
I really think that all websites need the following pages, and they need to be very well written with the client in mind:
- Home page with client-centric, persuasive copy.
- About page that is about YOU, the service provider. This is not a mission statement or company policies. This is about allowing people the opportunity to connect with you.
- Blog page that you post to regularly. Make sure when you create this page, you choose the “blog” template in the right side-bar or you’ll end up with a regular page.
- Testimonials page with pictures and links to the client’s website. So many people “create” their own testimonials in the beginning, and this is NOT okay. If you’re brand new to the business world and you don’t have any testimonials yet, you can leave this out, but I strongly suggest that you get a few on your site as quickly as possible. There is nothing better than having your past clients sell your service for you!
- Contact Page this is a no-brainer, but some do forget! My contact page is called Work With Me, and people contact me through that page daily. I have a form that must be filled out in order to reach me which is rather long, but not all of the information is required.
Once we have the basics in place, then (and only then) will we create more pages for our clients. Those may include:
For Real Estate Agents:
- Featured Listings
- Search All Properties
- Community Specific Pages
For Business Coaches:
- Audio or Video Archives
- Speaking Engagements
You must go to Appearance –> Menus to create your Primary Navigation Menu. Add each of the pages that you have created, arrange them in the order that you want them to appear in your navigation bar, and SAVE. On the left side under Theme Locations, set your Primary Navigation Menu to “Primary Navigation Menu” (see what we did there?) or whatever you chose to name it.
Depending on the theme you chose, you will most likely not have an actual “Home” page, since that is designed in the widgets. For this, you’ll need to create a Custom Link that is labeled “Home” and add it, then drag it to the top of your navigation structure. Don’t forget to click save again!
Of course, this will all be done for you if you’ve hired Virtual Assistant Chick to make the switch for you, and depending on the number of pages, it should be done in under 2 weeks.