There are 2.4 billion people who use the internet on a daily basis. Is your web presence strong enough to reach them?
Most people I speak to who are interested in working with a Virtual Assistant already have a website. It’s really easy these days to buy a domain name and purchase a pre-made website in order to prove that you have a business. You may just need to type in your company name, phone number and maybe a few services, and POOF, you’re legit.
But those days my friend, are long gone. In 2013, you had better have a strong web presence, a well-designed website, and some really good SEO if you’re going to make a name for yourself online.
It’s not even about having the right platform, the right plugins, the theme, or anything else. Those things are important, but it’s more about what it says, who it speaks to, and how well it is written.
Now I’m not saying that you need to go out and hire a copywriter to do it for you, but your web presence needs to be about more than just a nice color scheme and a list of your services.
So what makes a great website?
- The right platform (WordPress)
- The right plugins – here is my list
- The right theme (StudioPress is my favorite source)
- Your “why”. Why are you creating this website? What should it accomplish? Who is it for?
- Decide what you want visitors to view first. A video, a free offer, a signup form?
- Strong branding – a great logo and coordinated branding make you look more professional.
- Clean layout – make sure your visitors are guided visually around the site.
- Call to Action – only one or two on the homepage. Do not confuse your visitors!
- Keep advertising OFF of your site. Seriously, you’re selling a product or a service already; ads make you look like an ass. However, if you’re giving away information, a few targeted ads are okay.
- All links should be ONE color and easily distinguishable from other text.
And the “What”
- What type of business do you have?
- What is your business?
- What kind of people/businesses do you help?
- What can you help them with?
- What are you known for?
- What is your story?
- What do you do?
- What are your services?
- What do you charge? Yes, there is a debate on this. Yes, I think you need to be open about it.)
- What is the best way to contact you?
- What do you blog about?
There is a LOT that goes into creating great web presence, but when it’s done properly you will overwhelm your site visitors with your knowledge of your craft, and hopefully win their trust.
Do you need help?
I just wouldn’t be me if I didn’t offer to help you with this. I have a few choices when it comes to creating websites that have a strong and attractive web presence:
- Do It Yourself with my group coaching program: Build Your Business Crazy Fast to Create a Life You Love. You’ll have a strong web presence, a clear vision of your business, and a kick ass back office that will make you feel like a pro.
- Do It For You with my Website in a Week package. After a strategy session, my team and I will build you a complete WordPress site in under 1 week. Contact me for more info.
Question for you…
What do you struggle with the most when building or updating your website? Does your website suck, or are you proud of it? If you could get help RIGHT NOW, what would you ask for first?