SEO. Some people live by it (as we should), others choose not to understand. Me? I prefer to just kind of sweep it under the rug and pretend that I don’t need it. I understand it, and the importance of it, but it’s just not something I want to do. Until now.
I’ve decided that today will be SEO day. I’ve found a Top 10 List of SEO tips, and I’m going to simultaneously add them to my site while blogging about them. And my goal? Well, my goal is 2 fold: 1. I’ll finally get this accomplished for myself and 2. You’ll find this article useful and pass it on or retweet it.
Here we go!
- Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. 1 have 15 pages on my website, and this took me 20 minutes.
- Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. This I try to work on weekly. I know it’s unreasonable for myself to do it daily, but I carve out time weekly. How? JV partnerships, commenting on other blogs, trying my very best to be helpful to agents, coaches, other VA’s and entrepreneurs. I plan on doing more research on this one.
- Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries? I used this one for Canada, Great Britain, & Australia. This took me all of 13 minutes.
- Social bookmarking. Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. There are plenty of free social bookmarking widgets available. I think I’ve got this covered with the various plug-ins that I use, but the author of this article suggests using The BookMarketer widget. I chose this plug-in called Top Social Bookmarking Buttons. Check the bottom of this post and you’ll see it just to the left of the facebook “like” button (go ahead and click it!)
- Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives. This one I’ve got covered, but just to be on the safe side, I’m going to find more real estate content, and deliver an ezine full of articles that my agents can then send out to their clients and prospects.
- First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. Hmmm. Good to know. I don’t have any image links in my nav bar, so I’m going to pass this one up. Let me know if I’m wrong – it’s been known to happen once or twice!
- Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. This is one that I’ve been considering for a while, I’m just trying to conjure up as much mojo as possible before I do. See, I keep multiple client’s websites updated on a daily basis, so when it comes to my own, I have to dedicate an entire day to it (hmm, like SEO day?) So adding to that might become difficult for me.
- Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.) This seems to me to be a brilliant idea, and one that I will definitely add to my monthly to-do list. Any takers? I know I’m not the BEST writer in the online world, but I think I’ve got some pretty good ideas. ; )
- Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page. Blame it on my OCD, but this is something that I’ve always done. It just looks neater than having all of the http:// and then this long string of mumbo jumbo. It just looks messy. Don’t do it.
- Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map? Check. Got it. I use a simple plug-in for wordpress called Google (XML) Sitemap. Seems to work just fine for me!
So those are the 10 that I came across today and was able to implement in the hour that it took me to write this post (and that was with a hungry toddler begging for food. Yes, I fed him.)
What is in your Top 10 SEO toolkit?