LinkedIn has not always been thought of one of the best social media sites for the entrepreneur, but it is quickly growing in stature and has become a worthy part of any small business owner’s online presence. It can be a fabulous promotional tool for any business, so long as you understand what it’s all about, and pay as much attention here as you would to the other “heavyweights,” like Facebook and Twitter.
Maybe it is because Facebook & Twitter have such a high profile within our society in general, but LinkedIn often takes on the role of the poor cousin. But any business large or small should focus on the fact that their target customer may be using LinkedIn already. When this is the case, it may not be enough just to have a “personal” presence, and because of this you should ask your virtual assistant to help you get a company page up and running.
Look at it as having a free website, if you want to. You will be able to detail all your services and products and take advantage of a number of different multimedia opportunities. Those videos that seem to work so well on your website can work equally as well on LinkedIn.
Arrange with your Virtual Assistant to update your LinkedIn company profile frequently, and even on a daily basis if you have a lot of content. You may well already have an action plan in place for Twitter and Facebook, so go the extra distance and update your LinkedIn company presence equally!
Due to the fact that LinkedIn has a very sophisticated search engine, enabling searches of great depth and specificity, make sure that your LinkedIn page is front and center and optimized as much as possible. It’s no fluke that references to LinkedIn pages appear often on the first page of search engine results.
Today many small business owners wear more than one hat. If you have a number of business operations, or simply have different activities within one corporate body, you can still have more than one company page on LinkedIn. Once again it’s worth the effort to delineate this properly and get your virtual assistant to set it up in such a way that each entity can be controlled and managed on a regular basis.
If several different people are involved in your organization, whether they are principles, associates or key contractors, make sure that their personal and professional profiles link to your company page and ensure that the description of your company or business entity is comprehensive and relevant.
Even though LinkedIn is seen as a marketplace that may be primarily aimed at the business-to-business sector, remember that each person viewing your profile is also a consumer. Depending on the type of business you’re in, exposure here can have an exponential effect on sales and general publicity. Once again, though, remember that you need to work to ensure that the up-to-date information is contained within, and that your page is frequently updated.
Also, remember that in the new world of online marketing and SEO, “social search” is the buzzword. This is why it’s important to spend time updating your LinkedIn pages and profiles.