As a busy entrepreneur and CEO of a successful Virtual Assistant company, I recently decided that it is time to make a big shift in my business, and run things a little different. In doing so, I’ve found what I think is a better, much more streamlined, complete package. I am switching my ENTRE|LEVERAGE website from WordPress to Adobe Business Catalyst (ABC).
If you’re smart, and I have a feeling that you are since you’re reading this, you already realize how important it is to get a virtual assistant on your side. A Virtual Assistant can keep up with what’s new and important, allowing you to focus on your core message and what you do best, which is building your business. If you’re even smarter, you will have listened to your virtual assistant as they expound the virtues of Adobe Business Catalyst. This all in one solution can be even more of an advantage for the smart entrepreneur, as it helps us all to move away from the typically fragmented online experience and more towards a complete business solution for the virtual enterprise.
Perhaps more than anyone else, virtual assistants realize just how crucial it is to streamline an approach to online marketing. It’s not all about your website, nor is it all about your e-mail marketing campaign. From site analytics to hosting* to management of the customer relationship post sale, it should all be part of an integrated approach, where focus really makes all the difference.
Integration is the key word here. Your virtual assistant is going to be even more productive and beneficial in the corner of any small business owner when they use the best integrated online business solution available. A lack of integration has long been a thorn in the side of the entrepreneur as they push their way forward in the online world. Certainly there have been some excellent “standalone” solutions available, but because they are more often than not developed and marketed by independent organizations, they singularly fail to integrate, and they often have the opposite effect.
If you are operating a number of different systems in a variety of different areas each day, then your entire system is going to be less than optimal. What’s worse than inefficiency itself? Perhaps the fact that your client may start to notice that your business doesn’t seem to be seamless; if you’re placing extra hoops through which the client has to jump before an arrangement is consummated, you’re placing another hurdle in your path to success online.
Once your virtual assistant has set up your entire business operation to run on the Adobe Business Catalyst platform, a lot of the daily headaches will start to go away. More importantly your business will start to look even more professional and “with it” in the eyes of your consumer. The bottom line is that you don’t ever want the customer to second-guess the efficiency of your operation at any stage.