Today I want to talk to you about listings. Since I do a lot of online marketing for listings, I work with a lot of Listing Agents, so a lot of my content is written for them. If you’re not a Listing Agent, that’s okay, I have plenty of information for you too!
But today is about listings. In speaking with my clients all over the country, one thing seems to ring true no matter where you’re from: nobody ever has enough listings. They always want more. And that’s great! Home sellers have a lot of choices to make when it comes to finding the right listing agent, so successful agents have found a way to stand up and be seen in the crowd. How do they do this, you ask?
First, let’s look at what they don’t do. They don’t do work that gets in the way of being successful. Did you know that, according to a study done by Active Rain, agents who make more money are 153% more likely to use an assistant to help with their advertising efforts?
Let’s take that a step further. I constantly read in the various Real Estate groups and on blogs about an agent being stuck building their website. About an agent trying to troubleshoot yet another new program. An agent desperately trying to get her newsletter out, but the formatting is wrong. Spending money on this or that, inserting this AwesomeNewFantasticGottaHaveItCauseAGuruSaidIDid plugin. Whatever it is, what you should be doing instead is getting out in front of your market in a really big way.
What you should be doing to get listings is following up with every lead that comes in. Talking to people (FACE TO FACE) whose listing has just expired. Build relationships within your community so that when the time comes for someone to sell their house, they think of you.
It’s all been said before. Of course it’s been said before; it works! It’s effective! Most importantly, it can’t be done by anyone but you. That’s what makes it important, and that’s what makes it your purpose in the real estate world. Everything else can be delegated to your Real Estate Virtual Assistant (and hopefully that’s us) but you need to hone your purpose and be amazing at it.
One of the most important things we do with our clients when we first start working with them, is we create an action plan. An action plan is a process of steps from point A to point B with a “who does what” twist at the end. If you don’t have action plans in your business, then you’re not leveraging your time or your support system the best that you can.
If you need an action plan, fill out my Work With Me form and we’ll schedule some time together to put in place the one tool that makes partnering with a REVA a no-brainer.