Well, we made it to 2014! With so many changes in the real estate industry in 2013, I know it was a long year for so many of you. And because of this, your goals have no doubt shifted some compared with last years.
Almost every new client that came to me in 2013 seemed to be going through a reawakening. They were dusting off 2006’s list of goals and finally implementing them!
Whatever your goals are for this year, make sure you are strategic about them, taking on what you can but delegating what you can’t. Sometimes it’s hard for agents to see what they should delegate, but a good rule of thumb is if it’s not generating revenue for you directly, it can be delegated.
This article here by Josh Flagg has 5 great steps on effectively setting goals, including:
- Knowing your average income per property
- Defining your lifestyle requirements
- Comparing needed sales to existing sales
- Conquering your weaknesses
- Using good measurement systems
Make sure you carve out 5 to 10 minutes to read his article; it’s short but insightful.
So let’s say your goals revolve around doubling the revenue you made last year. This will either be by doubling the number of homes you sell, or selling homes that are twice as expensive. If you decide to double the number of homes you sell, you’re most likely going to need to upgrade your internal systems:
- Delegating the online marketing of your listings. You shouldn’t have time to post them on your website, Trullow (my made up name for you-know-who) enhancing on Realtor.com, posting to Pinterest, Facebook, Twitter, LinkedIn, Google+, etc. Outsourcing these tasks is quick, easy, and super affordable for most agents.
- Tracking your transactions with a smarter program. Sorry, but systems like Relay, Settlement Room, and Planet RE or pretty redundant. It’s 2014! Use something smarter like Cartavi (yep, that’s me on that page!) or Paperless Pipeline to make your life, and your TC’s life easier.
Maybe your goal is to have a stronger online presence. You want a kick-ass website, a blog that people actually read, pages and pages of beautiful listings, and a Facebook following that rivals even the best in the biz. Here’s what you do:
- Get a WordPress website if you don’t already have one. If you have one, but it’s out of date, we can definitely help you spruce things up a bit. It’s important that when someone lands on your site (like someone looking for a real estate agent) that you don’t appear old and outdated. Take pride in your online real estate! Just say no to website shame!
- Invest in IDX (internet data exchange). If you’re not familiar, it’s what the smart agents have on their site that allows website visitors to search public listings in their local MLS. It’s going to cost a bit upfront to purchase (around $100), but after that it’s only $40 – $50 per month, and turns a boring, plain website into a dynamic home searching tool.
- Develop a strong social media strategy, or have us help you establish one. Posting your listings to The Big Three (Facebook, Twitter, LinkedIn) is NOT a strategy. It’s the bare minimum of what you should be doing. Plan to invest some time and money in this important part of your business.
- Start incorporating video more. This isn’t something you can only do halfway, so plan on building a strategy around this as well if it’s important to you. There are 2 big reasons you should implement this strategy: 1. Google owns YouTube 2. Great video shows off your marketing skills and makes you more client attractive to home sellers.
Whatever your goals are, make sure you write them down, read them daily or at least weekly, and develop a plan to start acting on them. If you’d like to book a 30 or 60 minute strategy with me, we can put our heads together and hash out a 90 day plan to help you implement these goals. Fill out the form below, or leave a comment letting me know what your goals are.
Happy new year!! Make it a great one!!
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