I’ve never been one to say that I can do it on my own. In fact, I would be a total liar if I even eluded to that, and I’m not ashamed one bit. Not only do I freely admit to delegating tasks that I don’t enjoy or do well, I also admit to not trying to figure out how to do it on my own either.
I have my mentors that I follow: very successful female entrepreneurs who may or may not be in the virtual assistance industry, but do have virtual business models. Fabienne Frederickson, Ali Brown, Beth Schneider to name a few. In my industry, they would be Donna Toothaker and Erin Blaskie.
Erin has written a free ebook called 30 Days to Delegation that I’ve used for a while now – both for finding tasks that my clients can delegate to me, and also things that I can delegate to my team.
Day 1: Social Media
Social media is one of the first things that my clients want to delegate to me, and with good reason! With so many social networks out there, especially for Realtors, it’s so easy to be overwhelmed with all of them!
The tech side of things are usually a little difficult for real estate agents, or else they just don’t want to deal with it: getting all of your social network profiles set up properly, linked together and as automated as possible.
Most people I speak with are good with Facebook. They have a personal profile set up, they understand how it works and they use it regularly. The first thing I’m checking for when looking at their personal profile is if they’ve been posting their listings there. If you’re one of the MANY agents that still do this STOP!! STOP IT RIGHT NOW!! There aren’t many things that annoy unsuspecting “friends” more than this, and it should be saved for your business page/fan page.
That being said, there are some clever ways that you can show off your listings in your personal profile and not appear all spammy.
- Be conversational about it – you wouldn’t walk up to a friend and just hand him a flyer and walk away, would you?
- If there is something different or surprising about it, share that. “I can’t believe my new listing on 1st street has a secret passage!”
- Use FourSquare or Facebook Places and check in at your open house. Post something interesting.
- On your Fan Page/Business Page, show off your listings, local area information, pictures, video and get your fans involved. Ask questions, answer questions, give away movie tickets, encourage people to share information.
Fan pages are a great place to start delegating to your real estate virtual assistant:
- They can read your local newspaper online and link up interesting news.
- After they create a virtual tour for a listing, they can link that as well.
- Did you do a video walk-through? Your fan page is a great place for that.
- Ask a local photographer if you can share his work on your page with a link back to his site. Nothing gets discussions going like pictures!
Most real estate agents that I consult with are intimidated by, or don’t understand the use of Twitter. Just like everything else, when it’s set up properly it’s purpose is to drive potential clients back to your website. To delegate this to your real estate virtual assistant:
- Make sure that your Facebook Fan Page / Business Page is set up to automatically tweet your status updates.
- Make sure that your blog is also set up to automatically tweet your posts.
- Use my new favorite service Timely.is to pre-schedule tweets. The system will find the most opportune times for your message based on what has worked best for you in the past. I can’t say enough good things about this site!!
- Work with your real estate virtual assistant on putting together a file full of tweets that you send out often: links to great blog posts, local area info, market updates, ebooks you’ve written, products that you sell, etc. You’ll quickly see what works and what doesn’t.
I personally don’t use LinkeIn that much as aside from making connections with people in my industry and real estate agents that may benefit from my services. I know a lot of people who make good use of answers, groups, sending out messages, etc. but I haven’t gotten into that too much. I do however:
- Have my twitter account (which already picks up my blog posts and fan page updates) feed directly into my Linked In account
- Connect with people on a regular basis
- Request recommendations from people that I’ve worked with
- Freely recommend people that have done work for me
- Join relevant groups in order to connect with more people.
Keep only 3 social networks in your “core”. For most people, this is Facebook, Twitter & Linked In. I suggest not using Linked In as much, and getting into Active Rain or Bigger Pockets if you’re a Realtor®
If you’re having issues getting all of this set up, or you understand that you should delegate this, give us a call or send us an email. We’ll be happy to help you out!