I’ve been hearing it from all of you for years now: You hate expired listings. You know they are a potential gold mine, but really who has time to call on them every morning? And even if you have time, you know you don’t even want to. Face it, these homeowners are already angry that their house is still on the market, now they have to field calls from annoying, hungry, relentless Realtors.
Instead of pissing off these potential clients, hand deliver them a nice, simple expired letter. Be a source of information rather than a source of annoyance. You can copy and paste this Expired Listings template to use the next time you want to go out and meet these unhappy people, or you can come up with your own. Don’t forget to change names, cities, titles and other pertinent information! And remember, if you don’t have a great follow up plan in place, it doesn’t matter how good your letter is or isn’t. A Real Estate Virtual Assistant that follows up with expired’s and leads will help you tremendously AND free up your time.
Dear Claire,
I speak with many potential buyers on a daily basis, searching for homes in Huntington and Newport Beach, CA. For that reason, I was a little surprised to see that the listing on your home expired without a successful sale.
There are many reasons that a listing expires without achieving the results that you had hoped for. My goal as a REALTOR® dedicated to serving the community of Newport Beach is to make sure that doesn’t happen.
I am familiar with Newport Coast, your listing, your property, and I am certain that you and I can work together to sell your home successfully. It is extremely simple to renew your listing and I am confident that I can show you some simple ways to add value to your home. I would like to discuss an aggressive marketing strategy that includes savvy internet marketing tools, mobile marketing and video that will optimize the potential outcome of your sale.
As we both know, a listing alone will not provide results. I work diligently with each one of my clients to provide a unique strategy that is conducive to closing the sale, and I know more about using the power of the internet than any other agent in Newport Beach. Did you know that 94% of consumers start their home search online? It also requires an intimate knowledge of the neighborhood and surrounding area, familiarity with similar listings, and a broad base of potential buyers. As a professional REALTOR® with a proven track record all over Huntington and Newport Beach, CA I am prepared to bring those benefits to you when you renew your listing with me.
Please contact me right away at 800-AWE-SOME so that we can create a plan that will work for you. Selling your home is one of the most important financial decisions you will ever make, and you need a REALTOR® that is motivated to produce the results you want.
I look forward to hearing from you.
Sincerely,
April May-June
Best REALTOR® Ever








