How to Make Your Real Estate Email Marketing Go Viral

I am always helping my clients with their newsletters – what content, how often, how long.  Most of you don’t want to send it out more than once a month, and I get that, I really do.  I don’t send mine out like clockwork either (I’m working on it!) but this post below by Jeff is so true.  Once a week, every week, same day, same time.  Like clockwork.  I will be implementing this strategy for every agent that is brave enough to put themselves out there like this every week.

Post by Jeff Logue of Retechulous, LLC

Discover the secrets to real estate email marketingDo you want to know the single greatest strategy for generating more sales? Well, unless you learn how to effectively implement real estate email marketing for your business, you will be missing out on an enormous goldmine of opportunity.

However, in order to fully take advantage of this tactic, you need to know exactly how to interact with your audience. Too many professionals miss this very important point by either sending very sporadic emails or simply providing content that is less than desirable.

Thankfully, we have discovered a system that works regardless of where you live or who you are marketing to…

Secret Real Estate Email Marketing Formula That Produces Results

We refer to this as the laziest but most powerful method for staying in touch with your list. Therefore, we no longer accept the terrible excuses that agents don’t have enough time. Or that people don’t respond to this medium anymore.

That’s complete horse manure. In fact, our own business has basically been built around this one single strategy. So now that we’ve gotten that out of the way, let’s dive into how you can start to implement this idea right now.

  1. Step 1 – Schedule 2 specific days each week: Before we get into any mechanics, you must first tattoo this behemoth truth into your mind…without consistency, your real estate email marketing efforts will be completely wasted.

    Consequently, it is vital to your list’s lifeblood that you make a point to send out your messages like clockwork each and every week. Make this just as important as presenting your next listing presentation or hosting the next open house. 

    In fact, many case studies show that people are much more likely to interact and remain signed up for your content if you email more regularly than if you only touch base once or twice per month. So pick a morning early in the week and another one a few days later in the week to blast out the following…

  2. Step 2 – Updated free weekly list of (insert your niche):Regardless of whether you focus your real estate email marketing on foreclosures, luxury properties, town homes, ranches, distressed properties, etc. the same principles apply.

    Simply sign into your MLS or IDX system and paste the updated link into the body of your email. This can be entitled, “Your Free Weekly List of INSERT NICHE is Here!” Include any other necessary details as well such as their name or your contact information.

  3. Step 3 – Best buy deal of the week: Please do not neglect to follow through with this step. We have heard countless reports of people receiving viral responses on these messages alone. Thus, take the initiative to find something that offers great incentive and then tell people about it.

    This real estate email marketing strategy can be done via text or video. If you choose to use the latter (which can tend to generate better response), do a brief live tour of the property or a screen capture utilizing Screenr.com to briefly review the details.

  4. Step 4 – One call to action (CTA) per email: Finally, keep your messages simple with this tip. Otherwise, your emails will tend to be crowded and cluttered and could hurt your response rates. Something that has worked for us personally time and time again is a “private open house.”

    This offers a nonthreatening and effective way for people to view each property without feeling pressured. Plus, you can leverage your own time even better! Be sure to give people the option to either call, text or email to RSVP.

Making the Project Management Switch

I wrote a review a while back on My Intervals, the project management system I had been using since the beginning of 2011.  In that review, I wrote about all the really, really great things about it (ease of use, charts & graphs galore, super organized) and some not so great things (inability to work with Paypal, invoicing sucks, lots of double entry).

The time has come that I decided that the issues that I didn’t like about Intervals was costing me too much money each month in lost invoices so I’ve made the switch to Mavenlink.

Technically I’m still switching, but I’ve made the decision and am slowly moving over existing clients and all new clients will start there.  Watch the blog in the next few weeks on my updates regarding Mavenlink and my entire switch over to Google Apps.

Have a great week!

Are You Ready to Delegate?

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Break Through Your Fear & Get a WordPress Website

You know you need one, but you don’t know where or how to start.

(This post was lost in our transfer to a new hosting company.)

 

75% of Agents Claim they are Buried Under Paperwork!

Learn how to dig yourself out from under and Ditch Your Desk!

 

Thursday Reviews: My Intervals Project Management

My Intervals LogoAt the start of the new year, I switched from my beloved Basecamp over to My Intervals for managing projects and teams.  Why if it’s so “beloved”, did I switch you ask?  For starters a lot of the subcontractors that would need access just weren’t “getting it”.  Basecamp can be tough to learn, but it’s a great tool once you figure out its full potential.  Here is a good post title Three Ways to Leverage the Power of Basecamp.  Don’t mind that it was written for Virtual Assistant’s; there is some very good information in there.

Intervals was a bit different for me, and after 9 months of full-time use I can say that it’s an extremely powerful tool for small companies who need to manage multiple projects and work with subcontractors.  There are some things that really bother me about it as well, which is why I’ve been on the lookout for another program that just might do it all (a girl can dream, right?)  If they could fix those nuisances I describe in the Cons section below, Intervals would be perfect for me.

About Intervals (from their website)

Struggling with tracking time? Drowning in a sea of task and project details? You are in the right place.  Intervals is web-based project management software that marries time tracking and task management in a collaborative online space with powerful reporting.  Intervals is ideal for small businesses — including designers, web developers, consultants, creative agencies, IT services firms, and communications companies that bill on an hourly or per project basis.  Fully hosted online service, no software to install—be up and running in minutes.  » Try Intervals Free for 30 Days

The Home Page

Pros:  At-A-Glance ease that lets me see how much billable time and unabillable time I’ve recorded for the week, a calendar view with upcoming milestones, projects, tasks, etc., a Milestones 30-day calendar (which I don’t think I’ve ever looked at), the ability to filter, right-click capabilities that I find very powerful; I love not having to click through too many screens to make a small notation of something or add time to a project.  Can see overdue tasks, and as the owner I can see if any time sheets need to be approved.

Cons:  Not too many, but I want the bar graph on the homepage to show ALL billable time for myself and any subcontractors that log in.  I want to see at a glance EXACTLY where we are at in the scope of a project on the homepage.  I often access Intervals from my smart phone, so I want it to be RIGHT THERE.

The Time Tab

I like being able to see if anyone has a timer running (most of my subcontractors bill hourly, so this is helpful).  I think this whole area could be more streamlined and easier to read.

The Tasks Tab

Pros:  This section is the heart and sole of my business.  I like to break things down to the tiniest task, and this is where I get to do that.  Let’s say the task is to set up a new Facebook Fan Page.  I would break that down into about 20 very distinctive steps in order to make sure I don’t miss a step.  All of the steps together then would be categorized as a Milestone so that I can track it as a whole.  Another huge plus?  I can create a group of tasks that are done often (such as creating a Facebook page) and upload it all at once.  Love that feature and it’s saved me a TON of time.

Cons: I want my overdue tasks to be INMYFACE so I feel really bad about not taking care of them.  Seriously.

The Milestones Tab

I pretty much covered these in with Tasks.  I don’t use them as much as I should, but when I do I love the I can see at-a-glance just how much progress we’re making.

The Projects Tab

Hmmm.  I’m probably using this part wrong, but it works for me.  I don’t have pros or cons because it just is what it is.  I think this could use some redesign.  Clients who are on a monthly retainer for a large range of admin support are on a project that is connected to the month.  A new project is started each month so that I can track their retainer properly.  Clients who have purchased a specific package or we are doing project type work for will have on project set up for each item and it is then tracked from beginning to end that way.  I am pretty freaking anal about all of this because I have to be.  Again, I really think this part should just be easier.

The Clients Tab

I use this section when I set up a new client and then I never look at it again.  I wish we could combine Clients & Projects.

The Invoices Tab

Pros:  I can easily create invoices.  Sometimes I bill in the middle of the month, so I like being able to select “since last period invoiced” as an date range.  It’s the ONLY one I use.

Cons:  This is the main reason I am searching for a new system.  Every other aspect of invoicing not listed above pretty much suck.  People who work online like to be paid online, so why not integrate with Paypal?  Why not have the ability to pay via an emailed invoice?  Why is it SO confusing in there?  If Interval married Freshbooks they’d have a pretty cute kid, and I wouldn’t have to do double entries.  I purchased Quickbooks to fill this gap, but their QB integration is difficult at best, and I LOATHE entering information twice.  I’m scared to find out how much money I’ve left on the table by having so many loose ends in the invoicing process.

The People Tab

Pros:  It contains people and their information, and allows you to set their individual access levels.  Useful.

Cons:  I think this tab and the Clients tab could be rolled up together, and we could simply categorize “people” as either clients, subcontractors, employees, vendors, etc.

The Reports Tab

I {heart} the Reports section; it’s the main reason I haven’t jumped ship.  No other PM program tracks SO MUCH useful information.  I can easily run any number of customizable reports to see exactly where my business is in any point in time.  I am extremely visual, so the colorful charts and graphs really help me to see our overall progress and company growth.

Cons:  I’d like a report that tells me when to fire a client who is literally sucking the life out of me.  Apparently I don’t notice until it’s too late.

The Documents Tab

Because I can upload and later view a document while in the tasks section where I hang out the most, I rarely (like never) visit this tab.  If it were to disappear tomorrow, I’d never know.

Ooh, I just saw a Pro though since this may be my first time on this tab:  there is a cool tag cloud where I could just click on a client’s name or other tag that I’ve used.  This again just proves how visual I am.

Other Stuff

I like being able to customize different pay scales for different clients, and specifically for different types of work.  I don’t do this very often, but it makes a huge difference when I do.

They have a lot of helpful videos so when a client or vendor needs access, I don’t have to take the time to mediocre-ly train them; I let the experts take care of it.

I’d like for Intervals to track my payments to subcontractors and vendors.  I forget, I have to triple-check and I don’t like doing that.  Just track it already!

I want a system that tracks every aspect of my business and makes it EASY for me to collect money.  I like money, and I like receiving it for all of the hard work that I provide to my clients, but that doesn’t mean that I can keep track of all of it in my head.  Like most entrepreneurial types, my passion lies in my craft and the amazing things I can do for my clients, not in my accounting abilities (because I don’t any).

The bottom line:  if you have a lot of clients or projects to track, you work with vendors and subcontractors, are detail-oriented, like colorful charts and graphs and already have a strong accounting system in your business, Intervals is an amazing tool.  If you’re looking for one program to do it all, I’ll let you know as soon as I find it.

What project management system do you use?  What are the pros and cons of using that particular system?  What else have you looked at using in its place?

 

Our Services

Real Estate Virtual Assistant Chick Services

Visit our new Services page which will walk you through most of the services that we offer.  Can’t decide or don’t see exactly what you’re looking for?  Contact April directly from the Work with Me page!

How to Tame Your Email

I get around 500 emails per day.  Some are from clients, some are from potential clients, VA’s who have questions, the VA’s who do work for me, various newsletters that I subscribe to, a bunch of spam and other “junk”.  I usually do a very good job of keeping it under control, and I’d like to teach you as well.

First of all, let me warn you that I am a Gmail snob.  Just like every Mac owner will tell you how special their “baby” is when given a chance, I’ll almost do the same with Gmail.  My husband still uses Outlook half the time (I’ve only been able to partially convert him) and I smack him around every chance I get.

Anyway, back to taming your Gmail inbox.  First thing you’ll want to do is enable Nested Labels under settings –> labs.  This is crucial, especially to those who are transitioning to Gmail from Outlook.  My main Labels are:

  • Clients
  • Inactive Clients
  • VA Work
  • Subcontractors
  • Vendors
  • Leads
  • My Mentors
  • Webinar Replays
  • Social Media
  1. Color-code each main label.  Clients are a deep red, Subcontractors are turquoise, leads are purple, vendors blue, etc.
  2. Make a nested label for each Active Client by name or even by property (but it’s easier by name).  So ALL of my active clients are the same deep red color.  When something pops up in my inbox, I know just by glancing that it’s from an active client and needs my attention.
  3. Once you’ve done this for all of your clients, leads, inactive clients, etc. create some filters.
  4. Start with your first client, select an email from her and click to create a filter.  For clients, I use these filters:  From, Star It, Apply the Label Clients/DougWathen, Always Mark it Important

Go through all of your clients, then inactive  clients, then leads, etc. in this fashion.

For Social Media, webinar replays and anything else I don’t want to see on a daily basis I use these filters:  From, Skip the Inbox, Apply the Label Social Media, Never Mark it Important

I am especially diligent at adding more than one label per email if necessary.  For example, if Dawn is designing a flyer for Doug, I will add labels for both Dawn and Doug to each email.  Sometimes it takes a little extra work, but it has saved me so many headaches when I need to go back and find something later on.

How do you tame your email?

 

New Delegation Series

I’ll be posting daily on my Facebook page every day on delegating and delegation techniques.  Tune in!  www.Facebook.com/REVAChick.  Come on by  and join in the conversation!

How Well Do You Maintain Balance?

work-life-balanceBefore I became the Virtual Assistant Chick, the name of this company was Balancing Act Business Solutions.  While the name didn’t grab your attention in quite the same way, the “balancing act” of work/life/family is where my core values still are.

If trying to maintain balance in your life makes you feel like a tightrope walker, you’re not alone. Most of us have so many demands on our time and energy, life can feel like a three-ring circus. Take this quiz to see how well you are meeting responsibilities, while also recognizing and fulfilling personal needs and wants.

True  False

1. The only way I can successfully manage my life is to take care of myself physically and emotionally.

2. Nurturing myself enlarges my capacity to help others.

3. I eat healthfully and exercise regularly.

4. I get check-ups, go to the dentist, and take preventative precautions.

5. I set aside personal, quiet time for myself, whether I’m meditating or simply letting my thoughts drift.

6. I experience the gifts of each season: ice skating, sledding, bundled-up beach walks; gardening, hiking, more time outside; camping, swimming, barbeques; harvesting the bounty, gathering wood, spending more time inside.

7. Creativity nurtures me, too. I do what I love, whether that’s cooking, drawing, painting, writing, dancing, singing or another creative pursuit.

8. Reaching out to others enriches my life. I spend quality time with family and friends.

9. Contributing to the world provides connection and purpose, so I give my time, energy and experience where it is most useful.

10. I notice and heed the emotional signals that tell me I’m out of balance: irritability, overwhelm, resentment.

11. If I feel that I’m catching a cold, I realize I may have stressed my immune system with overactivity, so I stop and take care of myself.

12. When I need or want to, I say no to requests for my time.

13. I listen to and honor the requests my body makes for such things as a nap, a walk, green vegetables, hot soup.

14. If I have something planned for myself, I don’t just toss that aside when someone makes a request of me.

15. I’m busy, but I find time to do the things I want to do.

16. I’m happy. I regularly experience well-being, contentment, even joy.

If you answered false more often than true, you may want to take a look at the questions to which you answered false and see if you can incorporate something of its message into your life.   Please don’t hesitate to call if you feel that working with a Virtual Assistant can help you to achieve greater work/life balance.