I get a lot of email from Real Estate Agents, Coaches, Brokers, aspiring Virtual Assistants and other small business owners.  Some of them want free information (usually just the aspiring VA’s), some just want to know my rates, some want to complain about my rates.  Most are just curious:  ”So what exactly does a Real Estate Virtual Assistant DO?”

I can picture them on the other end of their computer with that glazed over, deer in the headlights look.  It sounds cool, but what the heck can you do for me?

I’d like to show them the 208 tasks that we added to our project management system this month!  But no, it’s a legitimate question that I often begin to answer with some questions of my own:

• What is it that you do?
• Who do you prefer to sell real estate to?  Yes, your target market.
• Do you like working with buyers or sellers? (This question usually knocks them off balance a little.  I think they aren’t used to somebody caring).
• Where are you stuck right now, this very moment.

That’s where we stop and I can start to get a feel for what their problem is.  This is where my wheels start turning and I’ve already half-way formulated a plan to un-stick them from this position.  I’m also going through my roster of amazing Virtual Assitants who I call my team members.  My chicks.

You see, I like to solve problems.  I want to find out what your biggest problem is and get it solved for you as quickly as possible so that when you’re finally free of that burden you feel as if you can take on anything.  When you’ve dumped some of your “tolerations” you are much more ready to start implementing a new marketing plan, or shifting your focus on more pressing matters, delegating more items to my team, and seeing more clients.

And in case you’re wondering, here is a list of “what we do”:

• Listing Coordination
  • Add to MLS
  • Create Virtual Tour
  • Create syndicated flyer, QR Code, etc.
  • Create CL ads that drive traffic to website
  • Create new listing flyer, postcard, etc.
  • Reverse Prospecting
  • Post new listing to all social media networks
  • Make all necessary updates to online listings
  • Incorporate client’s existing listing plan
• Transaction Management
  • “In the Cloud” file management
  • Work directly with clients, escrow, agents
  • Complete all disclosures & docs per broker’s  list
  • Coordinate with escrow, title and lenders
  • Schedule all needed appointments & inspections
  • Obtain signatures via DocuSign, fax or postal mail
• Social Media for Real Estate Agents
  • Market to new clientso Protect your brand
  • Test new marketing ideas
  • Track all Social Media Metrics
  • Custom backgrounds and landing pages
  • Add new contacts systematically
  • Create professionally branded fan page
  • Post local content daily/weekly
  • Set up auto/semi-auto postingo Reply to DM’s on your behalf
  • Create events, invite contactso Pre-schedule tweets for max exposure
  • Geo-target people to follow
  • Add listing s to fan pageo Incorporate client’s existing social media plan
• Blogging & Ghost Writing for Real Estate Agents
  • Creation of hyper-local content that you own
  • Creation of real estate content that you own
  • Repurposing previous blog posts
    • Other blogs
    • Social media networks
    • Newsletter or e-zineo
  • All post included pictures, keywords, approx. 300 words and are posted on your site
• Market Updates, Flyers & Other Print Media
  • Creation of flyer template by former Senior Graphic Designer of the LA Times Real Estate
  • Creation of MLS search templates
  • Add a featured listing at the top of each flyer
  • All market activity is added to the flyer and set up for monthly delivery
  • Professionally printed and delivered to you
• Database Management
  • Top Producer/Market Snapshot
  • Wise Agent, Ixact Contact, MLS Office, etc.
  • Strategize to find the best possible CRM
  • Creation of new drip campaigns/autoresponders
  • Categorize and assign all contacts
  • Create and maintain clear follow-up plan
  • Sync database w/ client & mobile devices
  • Link social networks to database if possible
  • Use database to build fan/friend/follower base
• Miscellaneous Services
  • Business Strategizing
  • Full Bookkeeping
  • Calendar management
  • Phone answering
  • WordPress
    • Installation
    • Update
    • Customization
    • Anything!  We have dedicated pros!
  • Lead tracking/management
  • Newsletter creation & management
  • Update listings on websites
  • Photo enhancement
  • Systems & Processes development
  • Vendor management
  • List buildingo SEO/backlinking