Reposted from the Retechulous blog. Read it here.
We just got done integrating Facebook “Send” into this site and on our Fan Page.
What’s “Facebook Send”? From the Facbook developers page:
The Send Button allows your users to easily send your content to their friends. People will have the option to send your URL in an inbox message to their Facebook friends, to the group wall of any Facebook group they are a member of, and as an email to any email address. While the Like Button allows users to share your content with all of their friends, the Send Button allows them to send a private message to just a few friends.
In other words, you can use the Send button to allow folks to easily share content on your site, which will get you additional traffic.
How To Put Facebook Send On Your Real Estate Website
If you have a WordPress based site, you can always grab a plugin to quickly get both the “Like” and “Send” functionality onto your site. Here’s a link to the one we’re using here at your favorite real estate lead generation site.
Or, to make things easier for you, and to also open the door for customizing what shows before and after the send button, here’s a code snippet that will work on any site.
TIP –> You’ll notice when you copy the code above that you’ll have to paste in the website address that you want shared, as well as any text you’d like to appear before or after the button. We’ve marked these spots in the code snippet with CAPITALLETTERS.
Be Sure To Add A “Call To Action” Before & After Your Send Button For Increased Effectiveness!
One thing that really excites us about the new Facebook Send button is that when folks send your content to another friend, it’ll land directly within that friend’s Facebook Messaging inbox, which should yield a nice rate of click thru to your content.
So, In order to get the very most out of this feature we recommend you add a little Call to Action before and after your buttons by altering the before and after text in the snippet above.
Here’s a picture of us doing that on our Real Estate Lead Generation fan page.
And for live example of how this all works, perhaps you’ll take a minute to this post to a real estate friend of yours now?
And MAYBE, if you’d like to thank us for providing the code snippet above, you’ll this post again to 2 or 3 more real estate friends?
NOTE: If you Like this post, or send it to a friend, the Real Estate Lead Generation Fairies will sneak into your bedroom in the middle of the night and sprinkle million-dollar-deal-dust on your forehead. Then, when you wake up in the morning, you’ll have a voicemail from an out of town athlete who just got signed with a nearby pro team who needs a 6 million dollar mansion asap!. Really, Like or Send… watch what happens!