The absolute worst thing a new blogger can do is to do nothing. Yet, that’s what happens to many Realtors® when they’re first getting started. While waiting to get their blog just perfect, they do nothing and, instead, spin their wheels – stuck in one place.
Meanwhile, they get frustrated, their dreams fade, and they end up giving up before they even had a fighting chance. It’s sad, especially since many of them are talented writers, are passionate about their topic, and have a lot to share with the world.
So, what can a new blogger do to avoid this from happening?
But, what, exactly is “Outsourcing“?
Outsourcing is just a fancy word for getting someone qualified (like a Virtual Assistant Chick) to quickly and efficiently do a job for you that you
- don’t have time for,
- don’t want to do, or
- don’t have the skills to do.
But what can you outsource, and how? And, can you afford to?
All great questions. Here are 4 tasks you can immediately outsource for a modest price (and boost your blogging efforts at the same time).
1. Blog Installation and Optimization.
If you’re planning to blog, the one thing you’ll need is a web host. Why not choose a multipurpose web host that will also install your blog for you? Both MomWebs.com and ReliableWebs.com will install your WordPress blog for you. Why would they jump through these hoops? They want you to succeed so that you become a customer for many years. As part of their service, both web hosts will also recommend and install plugins for you for a reasonable fee.
There’s no point in getting paralysis by analysis. This is an easy decision to get over your first hurdle – actually getting your WordPress blog online and ready to roll.
One thing I outsource gladly is graphics. When I try to do my own, they look unprofessional and, downright tacky. When I pay a more talented professional to create my graphics, they look awesome! At Virtual Assistant Chick, we work with a couple of great designers who can make your blog look snazzy – just look around. Of course, you can also search places like eLance.com, but I’d suggest that you ask for a recommendation from a friend (or even on Twitter) before going with someone totally untested.
3. Content Management.
Keeping your blog active with fresh content can be a feat in itself. BUT – there is a big secret that bloggers use to make their lives much easier. It’s called PLR content and it’s something that I’ve also used in the past.
What is PLR content? Basically, PLR articles are written by ghostwriters and sold at a very affordable price (usually around $1-2 per article) to multiple bloggers and website owners. So, as a blogger, you can purchase these articles, and stick them on your blog. Or, as I recommend, you edit them a bit before posting them to your blog. While PLR is not totally hands-free – it can help you to get over the hurdle of having to write all of the content for your blog all by yourself.
By the way, the place I recommend you look for PLR Articles is EasyPLR.com.
Of course, you can save even more time by hiring a Virtual Assistant Chick to add original content to your blog as well. I work with lots of writers – Real Estate writers and I even find local bloggers and article writers in my client’s home towns.
Do you ever hear the sound of crickets when you go to your blog? How do some bloggers get such a conversation going while others seem to be talking to themselves? The answer may not be what you think. Another big secret of top bloggers is that they sometimes “seed” conversations with their own assistants and friends. Yes, they have commenters who are paid to come by and leave comments to keep the conversation going. Kind of cheaty, but it gets the ball rolling.
While you don’t have to go quite that far, it doesn’t hurt to be “comment buddies” with some friends and help keep each others blogs active with conversation.
Another great idea for a Real Estate Agent is to blog at a site such as Active Rain – the other agents are wonderful about commenting on each other’s blogs.
Either get out there and blog or ask me to help you. My team and I would be happy to supply you with great content for your Real Estate blog. Remember, updated websites bring on the “Google Juice”.