I know it doesn’t seem like it, but Social media as a business tool is a relatively new phenomenon. As little as five years ago when Facebook first started to enter our lives, few businesspeople really looked at it as an opportunity to spread the word about their products or services.
However, when social media is used thoughtfully and carefully by a Real Estate Agent, it can make a considerable difference to the way that people perceive you and how you conduct business. Still, some Realtors do not understand how to approach the subject. They don’t know how to use the potential, or to figure out whether they should choose one particular outlet over another. When this typeof confusion is evident, the result is predictable. Nothing is done and an opportunity goes to waste.
This is the perfect solution for a Real Estate Virtual Assistant. Outsourcing your social media online is one of the most astute things you can do and a core component of any relationship that you have with your VA.
- Social Bookmarking: Let’s start off by looking at social bookmarking. Essentially we are using the power of crowd sourcing here. When more people talk about a particular subject more focus is given to that subject. In other words, the topic is given credibility. On the internet, a great way of spreading the word is by “bookmarking”. This is when other people essentially vote for the topic in question within a variety of extensive networks, such as Digg. Your virtual assistant will write a compact description of listing homes in your area, how to help first time homeowners in your town, or whatever storyline you would like to publicize. This brief will then be distributed through various networks by a variety of people and this will serve to provide links and awareness.
- Facebook: Facebook, as you know, is at the center of anything to do with social media. It has swiftly become an essential part of many people’s lives. It’s a place that a lot of people visit not only every day but several times each day. A business can – and should – have a dedicated Facebook page. Virtual Assistant Chick has a couple of great Social Media packages, and can create a Facebook Page that will work for you and your audience. It can be branded so that it appears very similar to your actual website. Here, however, you will be able to interact with friends, new prospects and can gain exponential exposure by proactively working to establish you as the respected expert in your neighborhood.
- Twitter: If Facebook is the king of social media, Twitter is the crown prince. This is essentially a micro-blogging platform. Here again, your Real Estate Virtual Assistant brands a business page carefully so that it has the appearance of your website and other marketing collateral. Your VA will work to engage with people who are by definition, also interested in the area within which you operate. By constantly keeping in touch with pertinent news, information, updates and advice, an organization that uses Twitter can be at the forefront of the social media scene.